Ayanda launches CONCORDIX™ Multivitamins

Initially launched as a pure Omega 3 product, CONCORDIX has been a proven success with brand leaders having launched in Europe, Asia and North America. In Norway, by many seen as one the most innovative markets within Omega 3, the product is now the number one selling Omega 3 based chewable.

With the product well established in the Omega 3 chewable market, it was natural for Ayanda to launch a complementary product. Taken the success, our customers has asked for opportunities for line extensions, and after a thorough review of which products we would do research on, the choice fell first and foremost on a product which would combine the best seller product; multivitamins, with the proven Omega 3 formula. So the end customers can now get the best from two products into one. Per Ivar Lund, Director of sales and marketing says: "All the advantages of Omega-3 and a multivitamin combined in a chewable gel that contains no sugar, no artificial flavors or coloring. It's easy to remember to take your vitamins and Omega-3 now that it's all combined into one dosage. No need to swallow several mega sized pills anymore".